Otto × ScoutYonder
Building on Our Success
First 90 Days Overview
The initial sprint was about proving the channel. We did that.
In ~65 days of sending, we generated 50 leads and 18 meetings — roughly 25 leads and 9 meetings per month. Clear signal the channel works.
Next 90 Days Overview
Now it's about building on the base and driving more consistent, higher-quality opportunities.
Here's where we level up:
LinkedIn touchpoints
Light touches (connection + short follow-up) that boost reply rates and help us get in front of larger brands. We've seen this lift reply rates significantly with other clients (see below image for example).
Re-engage positive but unbooked leads
We have ~30 leads who replied positively but never booked. A Q1 re-engagement flow (email + LinkedIn) should pull a good number back into the pipeline.
Shift targeting toward bigger brands
This should help with budget, deal size, and shortening the cycle.
Post-meeting nurture
A 6–8 step follow-up sequence (similar to mine) that warms leads before the call so they show up more prepared and closer to a decision.
Proposal
Run another 90-day outbound cycle focused on:
- Keeping email as the core engine
- Adding LinkedIn to lift reply rates + access bigger accounts
- Implementing the post-meeting nurture (included in either plan)
Plan 1: Email Only
- Email outreach campaigns
- Post-meeting nurture sequence
- Lead re-engagement flow
Plan 2: Email + LinkedIn
- Email outreach campaigns
- LinkedIn touchpoints & outreach
- Post-meeting nurture sequence
- Lead re-engagement flow
The post-meeting nurture sequence is included in both.
Ready to continue the momentum?
Reach out to me (Andrew) on Slack to discuss further or grab a time on my calendar.